Love is heavy and light, bright and dark, hot and cold, sick and healthy, asleep and awake – it’s everything except what it is!
(Shakespeare "Romeo and Juliet" act 1, scene 1)
- We aim to help every woman enjoy jewellery, regardless of her budgetary limits. We believe the beautiful things that help you express yourself, including jewellery, shouldn’t be a financial burden. We founded Juliet’s Lover to create chic jewellery and deliver it to you with love. We extend the lifespan of our jewellery through shared ownership, recycle all our jewellery and use reusable package materials in our shipments to show kindness to our planet.
Start your jewellery journey with us?
Get Involved with the Evolution
We strive to be sustainable in every aspect of our company. Fashion products may be on your regular shopping list, but they’re not on the Earth’s list of necessities. Why not balance your aesthetic desires with the planet’s needs in a sustainable way? Share ownership of dazzling pieces of jewellery with other members of Juliet’s Lover community, and gain access to more items that you are looking for. Participate in the evolution beyond material possession towards what truly matters: love, happiness and peace.
To extend the life cycle of the jewellery in our rotation system, we use high-density, quality metal to craft our pieces and the advanced vacuum metallizing technique to gold plate our jewellery, making it more durable and antioxidant. You can swap your pieces for new ones if you get tired of them or they have worn out any time during your jewellery subscription plan. This is the best after-sales service you will find for jewellery.
Customisable Jewellery Collection
We update our jewellery collection quarterly with hundreds of new designs and various styles. Your jewellery list can be fully customised by regularly refreshing your "My Hearts List" and updating your jewellery style preferences on the account dashboard. All you need to do is tell us what you'd love to try on or collect and what do you like or dislike. Always get prices to your liking but still get some variety for your adventurous sense of fashion.
The following three frameworks help us to develop and improve our sustainable rotation system.
of your actions’ impact on the Earth
Fashion shouldn’t cost the Earth. People have shopped for one-off fashion products and treated them as though they were disposable since the beginning of the fast-fashion. Overconsumption and excessive waste are driving climate change and mass extinction. We need a new economic model for fashion to reverse this industry’s direction, which is contributing to the environment’s deterioration through the clothes, accessories and packing materials consumed in the significant volume of online orders.
for your consumption choices
We founded Juliet’s Lover and built its services to realise our commitment to fashion sustainability. Now, we need your efforts to carry on. Help us shift away from traditional ownership and shopping habits to newer ways of accessing a variety of fashion products while extending their lifespan. Simply sharing the idea of sustainable consumption with your friends can contribute to this cause.
to your own situation
We all wish the world were a better place but seldom take positive actions. Taking responsibility for your consumption means changing your lifestyle, but it is also the simplest way to transform your attitude to the world. Eventually, your habits will make a change for the Earth.
Create and Recycle
Cooperative designers from around the world
We work with young and talented independent jewellery designers to provide our members with great diversity and creativity in jewellery style and design. You can always find your favourite piece once you start on an adventurous jewellery journey with Juliet’s Lover. With our cooperative designers, we develop over 200 models each season. We are working on building a collaborative profit distribution system (CPDS) worldwide with our designers to help domestic and international creators to fulfil their artistic contributions.
Manufacturers' material recycling program
Our experienced jewellery producers helped us to launch and run an innovative material-recycling program for the used jewellery. We're making an effort to build a real 3R (reduce, reuse and recycle) production cycle in the jewellery industry. We reset the production standard for our jewellery to maximise production efficiency and increase the recyclable rate for raw materials.
Your efforts toward fashion sustainability
Join Juliet's Lover's monthly rotation service, which will not only offer your unlimited access to fashionable jewellery but also help our planet to cut down on carbon dioxide emissions. During each rotation service, you will save 0.87 square meters in cardboard, 0.043 gallons in oil consumption, 63 cubic meters in carbon dioxide emissions. Meanwhile, you'll be contributing to the environment, as every eight completed jewellery rotations are equivalent to planting a tree in an arid region. Your small efforts can make our planet a better place.
Sign up now to start your unlimited jewellery collection
Receive your bespoke rotation jewellery box with four pieces of hand-selected jewellery you'd love to try from Juliet's Lover. Start saving our planet while you are shopping for fashionable jewellery at our web site.